About Pempro
A filmmaker, a photographer, and a landscaper walk onto a building site
That's not a joke — that's just a Tuesday.
The story
From broadcast TV to building sites
It started with a camera from my dad then a friend of my stepfathers called Paul Beriff OBE— a documentary filmmaker (https://www.paulberriffproductions.co.uk) whose work showed me what was possible when you put a camera in the right hands. I went to college for Media, Design and Photography, and never really stopped from there.
The years that followed took me further than I expected. Cruise ship photographer and manager to fund my kit then Energy company projects in Canada. Tourism and real estate in Costa Rica. Back in the UK, long contracts with De Montfort University, Sulets, the NHS, and Warner Bros. Every job different, every client with a story worth telling.
Then I started my own landscaping company — partly for the work, partly for my health and wellbeing. Getting on site, working with my hands, being around people who take real pride in what they build. That's when it clicked. Trades businesses have brilliant work and almost no one showing it properly.
Pempro grew from that. A balance of shooting and creating alongside manual work keeps me sharp, current, and genuinely connected to the clients I work with.
What drives the work
Everyone's interesting
Every tradesperson, every business owner, every craft has a story. Finding it and putting it on screen is what gets me out of bed.
Show people at their best
Not polished beyond recognition — just honest, confident, and professional. Content that reflects the real quality of your work.
Good communication, no nonsense
I get on with everyone. No jargon, no overcomplicated briefs. We talk, I listen, I shoot, you get results.
Content that earns its keep
The goal is always the same — help you win more work and make more money. Great content is a business tool, not a vanity project.
How it works
Simple from start to finish
Discovery call
We talk through your business, your goals, and what you want people to feel when they see your content. Free, no obligation, 20 minutes.
Plan the shoot
I put together a simple shot list and schedule around you. No disruption to your working day — we work with it, not against it.
On-site shoot
I come to you. Your site, your team, your work in action. That's where the best content lives — not in a studio.
Edit and deliver
Edited, graded, and delivered within five working days. Ready to post, upload, or hand to your web designer.
Want to know if we're a good fit?
Book a free 20-minute discovery call. No pitch, no pressure — just a conversation.